WHY
We feel your pain
If you struggle with your dog's stress and misbehaviour, you're one of us and hundreds of millions of owners around the world: 99% of dogs have moderate to severe behavioural issues.
We are here to help.
PRODUCT
AI-powered, neuroscience-backed, smart dog harness with nurturing vibroacoustic stimuli for proactive mental wellness
01
Affect
Engage, calm, or just strengthen your bond together or apart. With state-of-the-art Vibroacoustics (haptics and sound)
02
Monitor
Unmatched emotion and vital sensing—our signals are significantly stronger than those taken from the neck
03
Automatic & Manual Mode
Automatic when you're in back-to-back meetings. Manual when you choose
04
Insights
Insights about your dog's mental and emotional wellbeing, backed by experts - when you want them.
05
Advanced Technology
Our patented AI mood detection engine takes into account the highest number of variables on the market.
TEAM
FOUNDERS
Joana Xavier, MSc, PhD
Co-Founder - Science LinkedIn
Our in-house nerd has a deep passion for life - from microbes to dogs. Scientist, founder, awarded £2M+ for her research, referee for a $10M prize — but still can’t convince her dachshund Ava that everything is ok.
Liviu Babitz
Co-Founder - Product LinkedIn
Inventor, released products to market as founder and CEO, haptics pioneer — he's built tech in war zones and wowed global academia and media. Still convinced Ava is the smartest dog he’s ever had (and he’s had a few).
Justin Fontenot, MBA
Co-Founder, Market LinkedIn
Engineer, investor, award-winning creative — runs businesses with operational firepower and heart. Thought he was getting a dog, but Florence the Giant Schnauzer came with full emotional complexity.
TEAM
CORE TEAM
Rachael Claire
Dog Behaviour Website
Certified behaviourist and anxiety whisperer for dogs. With 15 years of hands-on experience across Europe, she helps worried pet parents find calm, confidence, and connection. APBC member, SA Pro Behaviour Consultant for Julie Naismith, Level 5 Behaviour Certification from IMDT.
Daniel Lyngholm, PhD
Vitals & Haptics LinkedIn
Neuroscience meets AI. Dogfather with deep roots in research and a sharp eye for data, Daniel bridges science and tech — turning complex ideas into real-world prototypes across software and hardware.
ADVISORY BOARD
OUR ADVISORS
Mark Donavon
Pet Tech
Ex-Purina global leader and consumer-obsessed product nerd who’s turned AI, IoT, and data into game-changing pet tech (yes, even smart litter).
Perry Marshall
Business strategy LinkedIn
Leading business strategist endorsed in FORBES and INC Magazine. Authored 80/20 Sales & Marketing,
Ana Carneiro
Sustainability & Green Design LinkedIn
Sustainability manager with in-depth understanding of circularity and supply chains. Specialist in textiles and Fashion.
Adella Babitz
Quality Assurance & Reliability LinkedIn
Former Director of Quality at Vishay Intertechnology. >30yr experience in quality assurance and reliability qualification approvals in the Electronics Industry.
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