WHY
We feel your pain
If you must leave your dog alone for long hours, you're one of us and millions of dog owners around the world who feel that stress and guilt.
We are here to solve it.
PRODUCT
AI-powered, neuroscience-backed, first generation smart dog harness with nurturing vibroacoustic stimuli for remote care
01
Affect
Engage, calm, or just strengthen your bond while away. With state-of-the-art Vibroacoustics (haptics and sound)
02
Monitor
Unmatched emotion and vital sensing—our signals are significantly stronger than those taken from the neck
03
Automatic & Manual Mode
Automatic when you're in back-to-back meetings. Manual when you choose
04
Feedback
Get instant feedback showing your dog is less anxious, more engaged—so you can relax too
05
Advanced Technology
Our patented AI mood detection engine takes into account the highest number of variables on the market.
TEAM
FOUNDERS
Joana Xavier, MSc, PhD
Co-Founder, CEO LinkedIn
Our in-house nerd has a deep passion for life - from microbes to dogs. Scientist, founder, awarded £2M+ for her research, referee for a $10M prize — but still can’t convince her dachshund Ava that she’ll be right back.
Liviu Babitz
Co-Founder, CPIO LinkedIn
Inventor, released products to market as founder and CEO, haptics pioneer — he's built tech in war zones and wowed global academia and media. Still convinced Ava is the smartest dog he’s ever had (and he’s had a lot).
Justin Fontenot, MBA
Co-Founder, CMIO LinkedIn
Engineer, investor, award-winning creative — runs businesses with operational firepower and heart. Thought he was getting a dog, but Florence the Giant Schnauzer came with full emotional complexity.
TEAM
CORE TEAM
Mark Donavon
CXO LinkedIn
Ex-Purina global leader and consumer-obsessed product nerd who’s turned AI, IoT, and data into game-changing pet tech (yes, even smart litter). Represents and champions the Voice of the Customer across all levels in PawsitiveTouch.
Daniel Lyngholm, PhD
Vitals & Haptics LinkedIn
Neuroscience meets AI. Dogfather with deep roots in research and a sharp eye for data, Daniel bridges science and tech — turning complex ideas into real-world prototypes across software and hardware.
ADVISORY BOARD
What Our Advisors Are Saying
Emily Weiss, PhD
Animal Behaviour LinkedIn
"Understanding the physiology and psychology of canines, I see real potential to improve not only the home alone experience for the dog and their human, but also potential to improve communication between dog and human - whether remote or together"
She’s worked with lions, helped horses, and asked the right questions—“Why?” and “How do you know?” Former ASPCA VP, animal behaviorist, and all-around animal whisperer, she’s now focused on select projects where she can keep making life better for animals.
Bruce Truman, MBA
Pet Tech and Health LinkedIn
"At BLT Technology & Innovation Group, we’ve reviewed hundreds of veterinary and pet technology innovations—and very few rise to the level of transformative potential that PawsitiveTouch represents"
A true pet tech pioneer, Bruce Truman brings 30+ years of experience helping animal health and dog-tech startups scale, partner smartly, and grow fast. From farm roots to SaaS platforms, he’s been shaping the future of PetCare since before it was cool.
Mike Greenberg, DVM
Veterinary LinkedIn
"As a veterinarian with a focus on strengthening and maintaining the human-animal bond, I've seen firsthand how much behavioral issues like separation distress can challenge this relationship. I see Pawsitive Touch as a revolutionary and useful tool in bridging the communication gap between pets and their people."
Vet, tech thinker, and access-to-care champion — Dr. Mike Greenberg is on a mission to make quality veterinary care more equitable, scalable, and smart. From spay&neuter clinics to data-driven innovation, he’s all about helping more pets get the care they deserve.
Perry Marshall
Business strategy LinkedIn
Leading business strategist endorsed in FORBES and INC Magazine. Authored 80/20 Sales & Marketing,
Ana Carneiro
Sustainability & Green Design LinkedIn
Sustainability manager with in-depth understanding of circularity and supply chains. Specialist in textiles and Fashion.
Adella Babitz
Quality Assurance & Reliability LinkedIn
Former Director of Quality at Vishay Intertechnology. >30yr experience in quality assurance and reliability qualification approvals in the Electronics Industry.
Additional Advisors
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